Amazon is looking to get the word out about its Spanish-language setting, which lets speakers browse the vast ecommerce hub in their native tongue, by partnering with a handful of top Hispanic influencers.
For the campaign, the retail giant — alongside agency partner Reach — tapped: SandraCiresArt, a comedy creator with 8.3 million YouTube subscribers; RosyMcMichael, a beauty and lifestyle influencer signed to the Univision Creator Network with 4 million subscribers; bilingual DIY star Superholly; and cooking channel La Capital (1.9 million subscribers). The videos from the three lifestyle vloggers — each of which dropped during the first week of December — tended to be gift guides and Christmas present hauls, while La Capital shared a Christmas dinner recipe.
According to Reach, the campaign has tracked impressive stats thus far– with over 6.6 million collective views on YouTube and 412,000 engagements, including comments and likes. All told, the influencers participating in the campaign reach more than 30 million monthly viewers.
You can check out Cires’ video, a rare gift and Christmas toy haul that netted a whopping 3.2 million videos, below: