The release coincides with #GivingTuesday, which was founded to offset the consumerism of Black Friday and Cyber Monday. In honor of #GivingTuesday and The Price of Free, SoulPancake is raising $200,000 through YouTube’s charity feature, YouTube Giving, to support Nobel Peace Laureate Kailash Satyarthi and his team, whose collective mission to end child labor and trafficking is chronicled in the film.
And SoulPancake’s fundraiser got a significant boost from two top YouTubers: “urban monk” and motivational speaker Jay Shetty, and psychologist Kati Morton, both of whom posted a video asking their viewers to contribute to the Kailash Satyarthi Children’s Foundation.
In The Price of Free, Satyarthi — who has reportedly rescued more than 87,000 children over his nearly 40 years of activism — takes viewers on a harrowing journey through the realities of child labor and trafficking, speaking with community members, families, and survivors around the world who have been affected.
“I call upon everyone to watch this film and work with us in creating a world where all children are free, healthy, safe and educated,” Satyarthi said in a statement. He added that the film, which won the U.S. Documentary Grand Jury Prize at this year’s Sundance Film Festival, is a tribute to his colleagues and fellow activists Dhoomdas, Adarsh Kishore, and Kalu Kumar, who were killed in the line of duty.
At posting time, SoulPancake’s fundraiser has garnered $112,000 of its $200,000 goal.