Influencer merch startup Officially Pinned, which creates collectible pins alongside top YouTube creators like Shane Dawson and iJustine, has forged a charitable partnership with the oddball lifestyle vlogger Bunny ‘Graveyard Girl’ Meyer.
Meyer has created a centaur pin — featuring the mythological creature that is half-man, half-horse — in order to benefit a Pennsylvania- based nonprofit called Equi-librium, which utilizes horses as therapy tools for people with physical and developmental disabilities as well as social and emotional needs. The pin, which is priced at $12, was also created alongside Mane ‘N Tail — a personal care brand that vends products for humans and horses alike. 100% of net proceeds will benefit Equi-librium.
Meyer, who counts 9 million subscribers on her flagship channel, created a sponsored video announcing the collaboration last week (see below), in which she got back on the saddle, so to speak — having given up her horseback riding hobby back in high school.
Officially Pinned, which was founded by Supergravity Pictures co-founder Max Benator and noted talent manager Sarah Weichel, is aiming to foster a pin trading community in the influencer realm. Brooklyn-based artist Andrew Shuta serves as creative director for the startup, which made its debut at VidCon earlier this year. All creator-inspired pins — including collaborations with Trisha Paytas, Andrea Russett, ASAP Science, Flula, and Gigi Gorgeous — are priced at $12, while Officially Pinned’s own designs cost $9.