Last November, YouTube partnered with Ticketmaster in a bid to increase ticket sales for music creators by featuring purchase links to upcoming shows below their music videos.
Now, YouTube is pacting with Eventbrite — an event management and ticketing site specializing in local events — to furnish a comparable promotional service. Eventbrite listings for live performances in the U.S. will be available on all videos on an artists’ official YouTube channel, the company announced today. A ‘Tickets’ button, which will appear in a box above video titles, will take viewers to the Eventbrite website to purchase seats.
Between its partnerships with Ticketmaster and Eventbrite, YouTube says it now covers more than 70% of the North American ticketing market. Looking forward, the company will add new artists and venues “of all sizes” to its roster of ticket sellers in North America, it says, and also plans to offer global listings in the future.
In a blog post announcing the Eventbrite integration, YouTube said that 1 billion fans visit the site each month to consume music content. YouTube also cited a Nielsen study that found that 26% of millennials say they discover live music events on YouTube.