WarnerMedia To Launch Streaming Service In 2019, Comprising Content From HBO, Warner Bros., More

By 10/12/2018
WarnerMedia To Launch Streaming Service In 2019, Comprising Content From HBO, Warner Bros., More

WarnerMedia, a new media entity formed by AT&T following its acquisition of Time Warner, will be launching an as-yet-unnamed streaming service in the fourth quarter of 2019 that will bring together contents from the company’s entertainment brand portfolio, CEO John Stankey announced this week.

Speaking at the Vanity Fair New Establishment Summit, Stankey said that HBO will continue to be sold as a standalone — which means deals like the HBO add-on for Hulu (in which WarnerMedia owns a 10% stake) will continue to be available. Other brands and networks bundled into the service, however, will not be available as standalones, per The Hollywood Reporter.

WarnerMedia owns dozens of entertainment assets, but some of its most notable — aside from HBO — are Warner Bros., Cinemax, TBS, TNT, Cartoon Network, and CNN. Stankey said that CNN’s news content will not be part of the service, though some of the network’s documentaries could be made available to subscribers.

It’s expected the service will offer films from the Warner Bros. library, according to the Reporter. However, what isn’t clear is how the service will relate to DC Universe — the just-launched Warner Bros. and DC Comics SVOD that has already announced a slate of original programming, including a live-action Teen Titans series and an animated Harley Quinn series aimed at adults.

In a statement paired with his onstage announcement, Stankey said the service is “another benefit of the AT&T/Time Warner merger, and we are committed to launching a compelling and competitive product that will serve as a complement to our existing businesses and help us to expand our reach by offering a new choice for entertainment with the WarnerMedia collection of films, television series, libraries, documentaries, and animation loved by consumers around the world.”

Stankey did not share details about service’s subscription structure or pricing.