Fresh off its buzzy stream of a Paul McCartney concert in celebration of the former Beatle‘s new album, Egypt Station, YouTube has joined forces with another bold-faced musician — and McCartney collaborator — for a massive live event.
Rihanna will be showcasing her Savage x Fenty lingerie line at New York Fashion Week this evening at 7:30 pm ET — and the runway show will be simultaneously streamed on her YouTube channel, the singer announced on Instagram. The collection will be shoppable promptly after the show concludes on a dedicated website, and pop-up shops will subsequently dot cities across the nation in coming weeks, beginning with New York on Sept. 13.
Rihanna founded Savage x Fenty in May, and the underwear line is distinguished by its wide range of sizes and hues designed to suit a diverse range of body types and skin tones.
You can tune into the stream this evening right here: