One year after launching its Affiliate Program, Twitch has expanded monetization opportunities to more than 220,000 creators.
Prior to the launch of Affiliates, only members of Twitch’s elite Partner Program (which amounted to just 27,000 of more than 2 million total broadcasters) were able to monetize on the platform. At the time of its launch last April, Twitch said that the Affiliate Program would broaden monetization pool to “tens of thousands” of streamers. In February, Twitch said that it had 150,000 Affiliates. In addition to announcing more than 220,000 Affiliates today, Twitch said that the group created 34.5 million hours worth of content in 2017.
While creators must apply to be Partners, Affiliates are invited by Twitch — which requires that members have broadcast at least 500 minutes on a monthly basis, and that channels have at least 50 followers and an average of at least three concurrent viewers per stream. Affiliates have already been able to monetize via Cheering, Subscriptions, Game Commerce, Gear On Amazon, and the just-announced Bits in Extensions, though the company teased in a blog post that “there are always more features on the way, so stay tuned.”
Check out a video that Twitch created to commemorate the occasion — showcasing the moments in which new Affiliates received Subscriptions and Cheers for the first time — right here:
For some, being an Affiliate means everything.
For others, it’s the start of a journey.
For us, it’s another reason to party. 🎉
Happy 1st Birthday, Affiliate Program!
— Twitch (@Twitch) April 24, 2018