BuzzFeed producers Steven Lim and Andrew Ilnyckyj — with quiet cameraman Adam Bianchi in tow — are set to headline a fourth season of one of the viral publisher’s most popular originals, Worth It.
In each episode, the guys sample the same dish from three different vendors at varying price points. The most popular episode of all time, for instance, pits an $11 steak from a downtown L.A. diner against a $306 steak from a Beverly Hills hotspot. In season four — which will consist of 12 episodes and is set to bow on March 18 on YouTube, Hulu, Amazon Prime, and Roku — the guys will sample local cuisine from nine cities, including San Francisco, Las Vegas, Philadelphia, Honolulu, and Houston.
“I’ve kind of developed the diet of a bear,” Ilnyckyj jokes of hosting Worth It in the trailer for season four (below). “Force-feeding every day, and then I go to sleep for six months.”
Worth It is one of the most-viewed series on all of YouTube, BuzzFeed says. Across all platforms, the show has clocked 619 million total views — or 7,610 years worth of watch time. It has also been known to drum up massive business for the restaurants it features. Worth It has been so successful for BuzzFeed that it spawned a Facebook Watch spin-off dubbed Worth It: Chicago, in which Lim and co-hosts Jennifer Ruggirello and Annie Jeong compared local staples, like deep dish pizzas and river cruises.