Though the music industry continues to tussle with YouTube for allegedly underpaying musicians and enabling copyright infringement to proliferate, the video giant announced today a new feature that seeks to boost artist revenues.
YouTube is partnering with Ticketmaster to feature links to purchase tickets for artists’ upcoming U.S. tour dates below their official music videos. Right now, links to tickets for “hundreds” of artists are available, and fans are able to purchase seats directly via Ticketmaster. “With live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets,” YouTube wrote in a blog post.
The video giant added that it will soon roll out the feature to all artists who have Ticketmaster shows in North America — and eventually plans to expand the ticket listings globally.