Google has tapped digital studio Portal A to helm a sweeping YouTube campaign heralding its new smartphone launch.
The campaign, for the Google Pixel 2, rolled out yesterday across eight channels with 10 million collective subscribers — including beauty guru Nikita Dragun (pictured above), comedy duo The Fung Bros, and cake queen Yolanda Gampp. The videos were created, cast, and produced by Portal A, and the creators were specially chosen to reflect a crop of diverse, rising voices. Other participants include: Josh Leyva, who creates sketches and shorts; lifestyle vlogger Loey Lane; comedy creator Alexis G. Zall; beauty and fashion guru Bri Hall; and tech and lifestyle creator Shameless Maya.
In addition to the videos on each creator’s channel, the campaign was featured in a masthead video on YouTube’s homepage, and also comprises more than 30 social media posts across Instagram, Facebook, Twitter, Snapchat, and more.
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Check out Gampp’s video, in which she makes a cake harboring a Halloween game — with some assistance from her phone — below:
