On Nov. 6, Rhett & Link will relaunch their hit show Good Mythical Morning (GMM) with some added funds from YouTube as part of the video giant’s bid to create ad-supported originals alongside the likes of Ellen DeGeneres, The Slow Mo Guys, and more.
GMM debuted in 2012 and now represents the most popular talk show on all of YouTube, with 12.7 million subscribers and 3.7 billion lifetime views. While the series currently sees hosts Rhett McLaughlin and Link Neal engaging in various taste tests, challenges, and games, the revamped show will boast a doubled length of roughly 30 minutes, Variety reports, as well as new segments with celebrity guests and field-produced shorts to make it feel slightly more akin to a late-night talk show. The expanded GMM will also feature musical performances and sketches.
While Rhett & Link will remain GMM’s showrunners, the new funds from YouTube have enabled them to hire a bevy of new writers, researchers, producers, and talent bookers. The deal will give YouTube an exclusive distribution window on all episodes of GMM beginning Nov. 6, per Variety. (YouTube Red also exclusively distributes a scripted series from the duo dubbed Rhett & Link’s Buddy System — for which a second season is currently in the works).
“We’d love to be in the same conversation as Ellen, Kimmel, Fallon, you name it,” Neal told Variety of the revamping. “It represents not just an expansion of our brand, to do more within our show to reach a bigger audience, but also to help advertisers see it as a more valuable place to put their messages.”