Scripps’ New ‘Genius Kitchen’ Digital Food Brand Unveils First Programming Slate

By 10/02/2017
Scripps’ New ‘Genius Kitchen’ Digital Food Brand Unveils First Programming Slate

Genius Kitchen, the just-launched digital food brand from Scripps Networks Interactive, has unveiled its first slate of shows to accompany its debut flagship series, GK Now, which is hosted by digital stars Akilah Hughes and Mike Lockyer.

More than 10 new shows arrive today on Genius Kitchen, which targets millennials and also houses content from Scripps’ legacy brands, including the Travel Channel (Anthony Bourdain’s No Reservations) and the Food Network. New shows will be headlined by the likes of YouTube star Harley Morenstein (of Epic Meal Time fame), Australian chef Dan Churchill (pictured above), meat-obsessed comedian Courtney Rada, and renowned British culinary expert Nigella Lawson.

You can check out Genius Kitchen’s first full slate of originals, courtesy of Scripps Lifestyle Studios — the company’s digital production arm — below.

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Genius Kitchen features more than 150 total hours of content to date, which is distributed across its proprietary website, app, and social media channels. Additionally, viewers have the option to have certain recipes featured in the shows delivered to their devices. “We set out to develop content that was inherently social and work with talent that could truly connect with young audiences,” said Rich Lacy, Scripps’ SVP of digital brand creative.

ORIGINAL:

  • GK NOW — Join hosts Akilah Hughes and Mike Lockyer for your weekly sizzling serving of food news and pop culture, featuring fun celeb cooking demos, outrageous games, the latest edible trends and the hottest social food photos from fans like you. The first preview episodes GK NOW were released in September, delivering fresh takes with segments like Can I Get a Bite?, WTF (What The Food?), interviews, and more.
  • Feast With Friends — Get to know Aussie heartthrob chef Dan Churchill as he explores his favorite NYC food hotspots for innovative, clever ways to bring his crew of friends together around vibrant, tasty meals made with love.
  • Carnivorous — Who’s hungry for meat? Courtney Rada is on the road with a mission: to discover the country’s most sumptuous and surprising meat dishes (and try them for herself!). Along the way, she’ll meet the ranchers, farmers, butchers, and cooks behind these iconic beefy bites.
  • Famous Food Truck (Launching Fall 2017) — Watch YouTuber and host Harley Morenstein meet up with celebrity guests, hijack a food truck, and create drool-worthy dishes inspired by the celeb guests’ latest passion project or family classic. Watch fans freak as they swarm the truck, fangirling over both the food and their favorite celebs serving them.

SOCIAL RECIPES & COOKING:

  • Genius Kitchen Recipes — What makes a recipe genius? It’s easy-to-prep, stress-free, time-saving, super-satisfying, and, most importantly, looks great on your gram. Everything you ever wanted in a recipe video is now served. Any questions?
  • Genius Obsessions — Can’t stop, won’t stop eating these over-the-top, in-your-face dishes, like our crazy-popular shrimp scampi potstickers, ice cream sandwich cake, and green goddess pizza. One look, and you’ll be obsessed too.
  • FoodTracks — Yule log meets food porn with these oozing lava flows of cheese, mesmerizing ribbons of buttercream and silky chocolate sauce drizzles. Sound like a party you want to go to? Sit back, relax, and watch the cheese melt while you wind down.
  • Pop Culture Baking Class — You know those outrageous donuts and crazy-cute cakes currently breaking the internet? This is the internet’s masterclass for creating those super-shareable recipes at home, and making it all look easy.

INTERNATIONAL:

  • Simply Nigella — Goddess of the British culinary scene Nigella Lawson shows us that how and what we cook can make us feel better and more alive. In its U.S. streaming premiere, Simply Nigella is packed with new recipes and tips designed to make our lives easier and less stressful, and Nigella reminds us that whatever the occasion, food, in the eating and the making, should always be pleasurable.
  • The Delicious Miss Dahl — Granddaughter of famed British novelist Roald Dahl, Sophie Dahl whips up whimsical recipes inspired by her emotions and reminisces about some of her own food memories.
  • Deliciousness — Travel through Asia with jetsetter Debbie Wong and learn more about local ingredients, edible trends, and authentic flavors as she visits delicious culinary destinations.

CLASSICS:

  • No Reservations — Best selling author, reluctant food celebrity guy, culinary adventurer, drinker, smoker, hedonist: in this food obsessed world, Anthony Bourdain has carved out a distinct place as a gastronomic Indiana Jones. In No Reservations, we journey back to the far out and familiar, and explore the best of Bourdain one continent at a time.
  • Ciao America — America has a longtime love affair with Italian food. Join Chef Mario Batali as he crosses the country in search of the folks who cook up the best Italian eats, and keep the Italian way of life alive on our shores.
  • Chuck’s Day Off — When your days are spent juggling the rock ‘n roll reality of running a restaurant, what do you do on your day off? If you’re Chuck Hughes, you cook. Join Chuck and take a raw look at the life of a chef as he cooks for his friends, family and staff.
  • Iron Chef Japan — One Iron Chef. One challenger. One surprise ingredient. Mix together in Kitchen Stadium and watch the battle of skills and creativity that ensues. A guest panel judges the dishes to determine who is victorious and who is vanquished. Armed with pots and pans, sauces and spices, the two go head-to-head to see who really sizzles on Iron Chef Japan.

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