Every year, we get a glimpse into Felix ‘PewDiePie’ Kjellberg‘s business empire, given that the most-subscribed YouTube star on earth files financial statements annually in his native Sweden for his parent company Pewdie Productions AB.
And while Pewdie Productions clocked an $8.6 million profit on $9.3 million in revenue in 2015 — a stunning profit margin of 93% — the numbers for 2016 are drastically lower, reports Swedish business news website Breakit. Pewdie Productions reported revenues of just 7.5 million kronor in 2016 — or roughly $930,000 — marking a 90% drop from the previous year.
This drop, however, does not mean that Kjellberg’s fortunes are falling, according to Breakit, but illuminate the fact that Kjellberg has created several British companies within the Pewdie Group. Twenty-seven-year-old Kjellberg, who counts roughly 57 million subscribers, currently lives in Brighton, England, he told Breakit, and has rearranged his entities accordingly. While the earnings for those British ventures are not currently available, Pewdie Productions’ Swedish financial statements note that revenue for the overall company “has increased significantly during the year compared to the previous year through increased production of film and sales.”
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Kjellberg clocked $7.4 million in income in 2014 and grossed $4 million in 2013. It is unclear how various controversies that precipitated in February 2017 — in which Kjellberg was dropped by Maker Studios and his YouTube Red series was cancelled for making anti-Semitic jokes — has impacted his earnings thus far.
