The Dormtainment channel, which features the comedic adventures of five friends, has been quiet for the past six months, but the sketch group behind it is now returning to YouTube with what is arguably its biggest project to date. Dormtainment and All Def Digital have teamed up for Snap!, a scripted comedy pilot that will premiere on July 5th on YouTube Red.
Snap! will follow a rap group called Stacks-4-Daze, which has fallen a long way as the snap music genre declined. When a viral hit on WorldStarHipHop (which, perhaps not coincidentally, has an active partnership with All Def) propels Stacks-4-Daze back into the limelight, the group attempts to use its temporary fame to “bring the stacks back,” according to a video description attached to Snap!’s teaser.
For Dormtainment, which has more than one million subscribers on its YouTube channel, Snap! is the latest in a series of significant programming ventures. The group teamed up with Comedy Central for a 2014 web series, reached the top of the iTunes charts with a comedy album released in 2015, and created a digital special titled Getchu A Little Sandwich. For its latest project, Dormtainment is taking its crack at the half-hour format and is betting that its fans will be willing to pick up the $9.99-per-month YouTube Red accounts needed to watch Snap!.
As for All Def Digital, Russell Simmons’ network has expanded across multiple platforms since its 2013 launch. Last year, among other initiatives, it shared Major Deal, its first feature film. It also has experience working with Dormtainment; the two enterprises previously joined forces for a 2014 web series titled The Six.