Since its launch last year, 60 Second Docs has turned into one of Indigenous Media‘s most dependable properties. The series of short, shareable clips has gathered an audience of nearly 700,000 fans on Facebook, and now, it will expand through a branded partnership. Indigenous, founded in 2014 by Jon Avnet, Jake Avnet, and Rodrigo Garcia, has announced a pact with the branded content studio Viacom Velocity through which it will produce 60 Second Docs episodes related to shows on the upcoming Paramount Network.
The Paramount Network, which in 2018 will become the new face of the channel currently known as Spike, figures to be a hub on which Viacom (the channel’s owner) can share prestige programming, and Indigenous will offer support through short clips that discuss real-world topics related to Paramount’s shows. Two of the projects that will get their own 60 Second Docs are Waco, an event series about the Waco siege, and American Woman, a bio-series about Real Housewives of Beverly Hills cast member Kyle Richards.
Indigenous and Viacom previously teamed up to create a 60 Second Docs segment about Kalief Browder shortly before the story of the imprisoned teen was featured in a six-part documentary that aired on Spike. The next set of branded Docs episodes are described as an extension of that collaboration.
“We are constantly looking for opportunities to expand the reach of the ‘60 Second Docs’ brand and format and believe that working with Viacom Velocity we can demonstrate the power of original premium short form content as a vehicle for brand and series promotion,” said Jake Avnet, COO of Indigenous Media, in a press release. “There is clearly a thirst for bite-sized content, and we believe the Paramount Network properties lend themselves to the creation of authentic, provocative viral video for the connected generation.”
Exact release dates for the Paramount-flavored 60 Second Docs pieces have not yet been announced.