Facebook just surpassed an unfathomable milestone — it now counts a total of 2 billion users worldwide, founder and CEO Mark Zuckerberg announced this morning in a post on the social network.
“We’re making progress connecting the world, and now let’s bring the world closer together,” he wrote. “It’s an honor to be on this journey with you.”
The milestone makes Facebook the biggest social platform in the world (there are roughly 7.5 billion people on earth) — and an even more enticing destination for video publishers and creators looking to tap an ever-growing community of watchful users. In an accompanying blog post, Facebook said that 800 million people ‘Like’ something on the service every month, whereas 1 billion people utilize its ‘Groups’ feature.
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Facebook first surpassed 1 billion users in October 2012. Meanwhile, YouTube announced a milestone of its own at VidCon last week: 1.5 billion logged-in monthly users, who are watching on average 1 hour of content every day on mobile devices. Other popular social video platforms include Instagram (700 million users), Twitter (328 million users), and Snapchat (255 million users).
Facebook has made great strides to court video creators in recent weeks. In addition to touting Facebook-native video stars like Laura Clery and Nas Daily at VidCon and committing to spend top dollar on original shows, the company also announced that a standalone app exclusively for creators is currently in the works.