Wow Unlimited Media, the parent company of animation company Frederator Studios, is set to launch a linear cable channel in Canada, where it will broadcast content from the Channel Frederator multi-channel network, which comprises 3,000 animation and artist-related channels on YouTube who drive 750 million monthly video views.
Wow acquired the cable channel as part of a strategic deal with Canadian telecommunications giant Bell Media, which, for its part, received equity in Wow. In addition to linear broadcasts, the forthcoming channel will also receive placement on Bell’s OTT and mobile offerings, including SVOD service CraveTV and short-form video platform SnackableTV. The cable channel could also potentially make available additional tax credits that will underwrite future productions, according to Wow.
Frederator has Canadian roots, having merged with two Canadian companies — Rainmaker Entertainment and Ezrin Hirsh Entertainment — to form Wow Unlimited Media late last year.
“Combining this strategic partnership with Bell Media into Wow’s triple play of OTT, linear television, and mobility will give the enormous talent in the Channel Frederator network the next step in reaching new global audiences for our members,” said Frederator CEO and Wow chief creative officer Fred Seibert.