A new magazine is looking to inspire tween and teen girls who wish to go into the business world, and its first issue will feature a woman who has found success in the online video world. Bauer Media Group is the publisher behind Teen Boss, a periodical that will kick off with a profile of DigiTour co-founder and CEO Meridith Valiando Rojas.
At DigiTour, Rojas has organized in-person events that give social media stars opportunities to meet, greet, and entertain their fans. In Teen Boss’ maiden issue, Rojas will take center stage alongside four digital standouts — Kristen Hancher, Tyler Brown, Simon Britton, and Nathan Triska — with whom she has worked. The magazine will also launch a contest that will give one winner the opportunity to spend a day alongisde Rojas as she and her team produce an event.
With magazines like J-14 and M, Bauer has reached an audience of young consumers, and Girl Boss is aimed at a similar cohort. Its target readers are girls between the ages of 8 and 15 who are interested in entrepreneurism.
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“Having built a teen brand myself, I’m obsessed with everything this generation has to offer,” said Rojas in a press release. “Gen Z girls are smart, savvy and entrepreneurial and their ideas have helped contribute to what DigiTour has become today. I’m thrilled to be on the inaugural cover of Teen Boss magazine and hope it inspires girls to start their own DigiTour!”
The first edition of Teen Boss will hit shelves on June 19.