At its 2017 Brandcast, YouTube shared statistics about its audience and announced new programming it plans to produce in the coming year. As I exited the annual presentation that evening, the world’s top video site hit me with another intriguing update: It handed out the YouTube Cultural Review, a magazine that featured articles about some members of its creative community.

Rather than focusing on the top 1% of online video channels, the first issue of the YouTube Cultural Review dug deep to offer profiles of creators worth watching in categories like music, gaming, and fashion. Each article included several gorgeous images, and several shorter segments offered lists of channels that YouTube is “keeping an eye on.” Dancer Lil Buck served as the magazine’s cover boy and received a full profile within its pages.


The magazine’s masthead reveals that YouTube devised it in partnership with media company ACE Content and the designers at Siskin Studio. While the item handed out at Brandcast is classified as “Issue Zero,” YouTube has not yet offered any comment on whether it plans to make more Cultural Reviews or whether the current issue is available through any sort of retailer. I have reached out to the video site and will update this post if more information becomes available.

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