The number crunchers of OpenSlate have been very busy of late, and the company’s latest updates concern its bank account and its executive team. The social video-focused data analysis firm has closed a $7 million funding round led by North Base Media, and it has made two significant hires: Brian Quinn is its new President, and JoAnna Foyle has joined as COO.
The fresh funding will allow OpenSlate to “expand both the human and technological horsepower that turns massive amounts of contextual data into actionable analytics,” according to a press release. The company’s two hires represent some of the human horsepower it discusses. Quinn, who has been in the digital media industry for two decades, spent more than eight years in the ad sales department at the Wall Street Journal. Foyle worked for video ad platform Adap.tv before moving with that company to AOL after a 2013 sale.
OpenSlate uses the data it mines from sites like YouTube to drive partnerships with media brands and agencies. For example, it recently announced a pact with GroupM for a tool that will help ensure brand safety on YouTube in light of recent controversies. For full disclosure, we should also note that OpenSlate provides data for our Tubefilter charts.
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“I’m thrilled to welcome JoAnna and Brian to OpenSlate’s growing executive team,” said OpenSlate CEO Mike Henry in a press release. “Their vast advertising technology experience and proven leadership qualities will have enormous, immediate impact on the company as we continue to uplevel the business.”
OpenSlate’s previous funding includes a $5.2 million round that closed back in 2015.
