Army veteran-turned-beauty and fashion influencer Dulce Candy Ruiz has signed with Kin Community, a leading multi-channel network in the lifestyle space. Kin, which also represents Rosanna Pansino, Hannah Hart, and, most recently, Mr. Kate, will work with Ruiz to develop original and branded content.
Ruiz, who is 29 years old and who originally hails from Mexico, counts roughly 4.6 million followers across all of her social channels, including roughly 2.5 million subscribers between her two YouTube channels. While her videos originated within the beauty and fashion spaces, they have since evolved to comprise more intimate confessionals touting messages of self-empowerment. Signing with Kin serves to help solidify that transition, says Ruiz, who was formerly signed to StyleHaul, and who is also the author of an inspirational life guide called The Sweet Life.
“I am so excited to be joining the Kin network as a part of my new beginning. I have begun to evolve my brand…It is especially important to me to focus on self-motivation, my family, and turning my house into a home,” says Ruiz, who will continue to be managed by Addition Talent. “I felt Kin would be a perfect fit.”
Kin’s network boasts roughly 135 total creators who reach more than 300 million fans, and video analytics firm Tubular Labs says influencers within the network generate 4x the engagement of the average YouTuber. Adds Kin’s VP of partner strategy, Reena Liebling: “Dulce already has a sincere and authentic digital community and with this pivot she will be a fantastic resource for millennial viewers.”