Studio71 — the multi-channel network arm of German media giant ProSiebenSat.1 — has added Naomi Lennon to its fleet of talent managers. Lennon, who has served as an independent manager within the digital space for the past eight years, will report to Studio71 president Dan Weinstein and work to build the company’s talent roster.

Lennon will bring several other creators to Studio71, including beauty guru Rachel Levin, comedy brothers Jesse and Mike, Dublin-based reaction channel VladTeeVee, and the popular podcast The Tasteless Gentlemen.

“Studio71 and I have been aligned on being talent-focused first and developing big business with our clients,” Lennon said in a statement. “It’s a great time in the industry for me to proceed forward with them.”

Prior to founding her own management company, Lennon Management, Lennon worked with both Brillstein Entertainment Partners and the Just For Laughs comedy festival. In addition to managing her illustrious roster, Lennon has also served as executive producer on New Form Digital’s The Fourth Door  and also inked a live streaming deal with AliExpress, a Chinese ecommerce hub.

Studio71, which says its 1,200 channels drive 5 billion monthly views, represents other top-tier creators including Lilly Singh, Rhett & Link, Logan Paul, Shay Mitchell, Matthew Santoro, Flula Borg, Epic Meal Time, and Roman Atwood. “Naomi is known for her exemplary talent management and dedication to nurturing and developing the next generation of content creators,” Weinstein said in a statement of the hire.

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