Disney is making a stated push to showcase influencers on its TV channel via the newly launched Bizaardvark series — which, in itself, is about two best friends who create an online comedy channel.
In addition to series regular Jake Paul, a Viner-turned-actor who represents the first influencer to star in a Disney Channel TV show, Bizaardvark — which premiered in June — has featured digital luminaries Lilly Singh, Logan Paul, Alisha Marie, Meredith Foster, Thomas Sanders, Eva Gutowski, and Rosanna Pansino as guest stars, according to Variety. While many of the aforementioned creators have played themselves on the show, others have appeared as original characters in a bid to flex their acting muscles.
And Disney is even getting into the pet influencer game, having cast both JiffPom and Grumpy Cat in Bizaardvark.
“We created a world that is really portraying this YouTube world that is huge and current right now,” executive producer Eric Friedman told Variety. “I think having the actual influencers on the show gave the series legitimacy.” Added casting executive Cornelia Frame: “When I speak to the tweens, they know all those names and they were very excited. It was a lot of added bonus to gain those added eyeballs.”
For more about Disney’s digital push, check out Variety’s report right here.
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