The 43rd or so iteration of the American Music Awards is set to kick off this Sunday, November 20 at 8PM ET / 5PM PT live by way of terrestrial television on ABC. Fashion model Gigi Hadid and ex-SNL cast member and perennial impersonator extraordinaire Jay Pharoah are set to host the main event. But there’s a LOT of musically-and-celebrity-inclined entertainment programming going on before then online.
Dick Clark’s annual awards event will be preceded by Coca-Cola Red Carpet LIVE! @ The 2016 AMAs, at which hosts Rocsi Diaz, Roshon Fegan, AJ Gibson, Kira Kazantsev, George Kotsiopoulos, Bailee Madison, Jeannie Mai, and Laura Marano, will stop-and-chat with the stars between performances by Spencer Ludwig (who savvy online video viewers may recognize from his performance at the 6th Annual Streamy Awards earlier this year) and Emili Sande. Expect some or not all of the The AMAs main acts to roll through, including James Bay, Justin Bieber, The Chainsmokers and Halsey, DJ Khaled fearuting Niki Minaj, August Alsinoa, Future, and Rick Ross, Fifth Harmony, Green Day, Lady Gaga, Ariana Grande, Niall Horan, John Legend, Maroon 5 featuring Kendrick Lamar, Bruno Mars, Shawn Mendes, Sting, Twenty One Pilots, and The Weeknd.
The AMAs preshow will be broadcast straight from the award show’s Facebook page, starting at 6PM ET / 3PM PT. But that’s not the only live streaming pre-show coverage available.
Coca-Cola has also partnered with YouNow on a behind the scenes of the Red Carpet experience. The live-streaming platform created special Coke-related gifts for viewers to use during the broadcast, to boot. You can tune YouNow.com/CokeMusic to see the broadcast with special appearance made by Zach Clayton (known to his millions of fans as BruItsZach) and more.
In full disclosure, Tubefilter produces the Streamy Awards in partnership with AMA’s producer dick clark productions. And they’re great.