YouTube parody king Bart Baker — whose spoofs of music videos by the likes of Katy Perry and Miley Cyrus have garnered tens of millions of views apiece — has released a new single titled Drake that marks the first drop from his as-yet-untitled debut non-parody album.
And in order to promote the single — which is about all the reasons the budding musician wishes he were more like the famed Canadian recording artist — Baker has once again partnered with Music Choice, a multi-platform video and music network, which will serve as the exclusive TV distribution partner for Drake. In addition to debuting the song on the flagship Music Choice channel today, the network will also play the song on its Hip Hop And R&B and Max Music channels every hour on the hour. Music Choice will also debut the lyric video for Drake and share behind-the-scenes footage on its app.
“I know that [Music Choice’s] help with launching my original music career is going to amplify all the songs a ton and help solidify me as a mainstream artist,” Baker said in a statement. “This album is going to be amazing — all hits no filler. My first single Drake is just the tip of the iceberg.” Added Music Choice’s SVP of programming and strategic partnerships, Damon Williams: “We are excited to serve as the exclusive TV home for not only Drake but additional tracks off Bart’s forthcoming album, which is sure to be a success.”
Today, as he moves to transition into mainstream music, Baker — a self-taught musician, producer, writer, and video director — counts 8.7 million YouTube subscribers and a staggering 2.5 billion lifetime views. Since launching his channel in 2009, he has created over 100 parody videos that have featured bold-faced guest stars including Joan Rivers, Ron Jeremy, Steve-O, and Pitbull.
Baker’s forthcoming album, the title of which has not yet been announced, will be released via his own record label in conjunction with indie label 26 Music, a division of influencer entertainment company 26 Entertainment.