Leading digital network Fullscreen announced today that it has signed five new creators to its illustrious creator roster.
Arriving from a variety of different content categories, the creators — including Superfruit, RiceGum, The LaVigne Life, Gemma Stafford, and Collins Key — will have access to Fullscreen’s management, merchandising, sales, live touring, and integrated marketing and programming teams to foster new partnerships and grow their respective brands.
Superfruit is a music and comedy duo comprising best friends Mitch Grassi and Scott Hoying — who are also members of the multi-platinum, Grammy Award-winning a cappella group Pentatonix. With over two million subscribers and counting, Grassi and Hoying will work with Fullscreen to develop branded videos as well as additional content across new platforms.
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RiceGum, whose real name is Bryan Le, also counts more than two million subscribers, and is best known for his roasts of fellow online stars. He is slated to explore merchandising and live touring opportunities, according to Fullscreen.
The LaVigne family vlog channel features a multi-cultural family of four that isn’t afraid to delve into personal topics with their 340,000 subscribers, including autism; Stafford is an Irish-born chef who hosts the Bigger Bolder Baking show and counts one million followers across all social platforms; and Key, a 16-year-old magician, was invited to audition for America’s Got Talent after being discovered on YouTube, where he now has more than one million followers.
The LaVignes will work with Fullscreen to develop brand partnerships, Stafford will work on consumer products and publishing offerings, and Key will explore brand partnership opportunities and collaborations with other Fullscreen creators.
“These five distinct creators represent some of the fastest growing verticals in the digital space,” said Fullscreen’s SVP of talent, Beau Bryant, in a statement. “We look forward to growing their businesses and collaborating with them on premium entertainment for brands and audiences alike.”
