Red Sun Entertainment, the recently-formed talent management arm of digital production studio Supergravity Pictures, has announced its first hire. Ashwin Jacob will join the company as a talent manager, reporting to Red Sun’s founding partner and head of talent Evan Weiss.
Jacob will bring client Jody Steel into the fold. Steel is a timelapse artist with 3 million Facebook followers, who frequently draws on the human body — including her own — with markers and pens in a way that can yield a chilling effect. Her latest piece, Survivor (below), aims to empower survivors of sexual assault. Her work — which also covers comic books and celebrities — can garner as many as 100 million views and 1 million shares on Facebook per week.
“Ashwin fits the dynamic at Red Sun: great taste, cutting edge expertise in digital and social media, and an awesome work ethic,” Weiss said of the hire in a statement. “We are thrilled to have him on the team.”
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Supergravity, which was co-founded by digital veterans Max Benator and Marc Hustvedt (who is also a co-founder of Tubefilter), has announced several expansions in recent weeks. Created as a digital production and distribution studio, the company announced the formation of Red Sun last month, and also launched a marketing division called Antigravity earlier this week. Antigravity will be led by Margaret Laney, who was the founding CMO of AwesomenessTV.