Mashable closed the 2016 NewFronts season by announcing a slate of original shows and providing some additional insight into its collaboration with Turner Broadcasting following the conglomerate’s multi-million dollar investment in the media upstart last March.
In addition to allocating 35 hours of content per month to Facebook Live, Mashable announced an untitled project from astronaut Garrett Reisman to “bring the awe of outer space to earth in whimsical ways”; the second season of Scamalot — in which comedian James Veitch responds to spam emails; and a sequel to the short film DARE, about a gay couple facing adulthood in the age of Tinder.
The company also said it would team with Telemundo on a tech review show for Facebook Live titled El Pulso Live, as well as with Bravo on four previously announced web series.
In terms of branded content, Mashable CEO Pete Cashmore said in a statement that the company’s partnership with Turner will “now offer our brand partners the opportunity to extend the reach of their multi-platform campaigns from digital all the way through to linear television.”
Mashable utilizes a so-called Velocity Technology Suite to ensure the success of both its editorial and branded content. The data and tools can predict, optimize, and measure engagement during every step of the production and publishing processes, it says. “At Mashable, we’ve built a mountain of data,” noted CTO Robyn Peterson, “and our creatives stand atop the peak, giving them an exponentially better visibility into what content will stand out in the crowded media landscape.”