Bravo’s First Non-Companion Digital Series Is An Unscripted Food Show

By 04/11/2016
Bravo’s First Non-Companion Digital Series Is An Unscripted Food Show

Bravo has produced a number of digital spin-offs for its TV programs, but for the first time ever, the network is releasing a series that isn’t derivative of any other show. According to The Hollywood Reporter, Bravo will launch Going Off the Menu, an unscripted food series.

Going off the Menu, sponsored by Toyota, will star blogger Liza De Guia and chef Russell Jackson as they travel across Los Angeles in search of unique and unheralded culinary experiences. Along the way, they’ll meet up with several guest foodies, including actress Lea DeLaria and noted Mythbuster Tory Belleci. A sneak peek provides a first look at the underground dining experiences Going off the Menu will explore.

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“We’re thrilled to satisfy the hunger of our passionate and food-enthused Bravo fans with the debut of Going Off the Menu,” Bravo EVP of Digital Lisa Hsia told The Hollywood Reporter. “The launch of Bravo’s first-ever standalone digital series marks a continued investment in digital video content by the network in an ongoing effort to attract a broader audience of new consumers while also satisfying our core Bravo viewer.”

While Going Off the Menu is, as Hsia puts it, Bravo’s first standalone digital series, the network has seen success with digital content for foodies. Its best-known web companion is Emmy winner Top Chef: Last Chance Kitchen, which serves as an extension of the popular Top Chef franchise. More broadly, Bravo’s investment in digital content matches the strategy of its parent company, NBCUniversal, which has recently devoted more resources to web-based services like Seeso.

Going Off the Menu will consist of six episodes. Three of them will launch across Bravo’s digital network on the show’s April 18th premiere date, and the other three will arrive a week later.

 

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