On the heels of an ingenious musical collaboration with digital star Thomas Sanders that shrewdly compared the relative merits of YouTube and Vine, Jon Cozart is back with another savage — but deceptively sweet-sounding — takedown of YouTube culture in 2016.
Cozart’s latest video on his Paint channel, simply dubbed YouTube Culture: A Song, features cameos from a host of popular creators as they trumpet a litany of stereotypes surrounding YouTube stars and their fans, as well as some uncomfortable truths about the industry as a whole. Some particularly cutting lines include “I’m a famous clown in a flower crown/My friends are dictated by similar subscriber counts,” and “Hey guys, I’m on tour, so tug on mommy’s hair/If she pays two hundred bucks you can meet-and-greet a millionaire.” In the chorus, Cozart likens YouTube culture to something slightly more sinister: a cult.
In tried-and-true YouTube form however, YouTube Culture is a jam-packed collab video featuring Kingsley, Flula, Anna Akana, Steve Zaragoza, MysteryGuitarMan, Timothy DeLaGhetto, and Jack Douglass. They provide background vocals and usher props onscreen including piles of cash and bottle of Kool-Aid, which the whole group drinks at the end of the video before promptly dropping dead.
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