Welcome to YouTube Millionaires, where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each has a story to tell about YouTube success. Read previous installments of YouTube Millionaires here.
This installment of YouTube Millionaires is brought to you by Epoxy.
For new moms, a trio of content creators have provided an invaluable resource. Elle Walker, Meg Resnikoff, and Brooke Mahan are the three women at the center of What’s Up Moms, a YouTube channel that provides regular parenting tips. What’s Up Moms videos range from helpful “mom hacks” to elaborate song parodies, but the channel always maintains the upbeat, colorful tone its viewers love. Now that What’s Up Moms has surpassed one million subscribers, we spoke to its creative team:
Tubefilter: How does it feel to have one million subscribers? What do you have to say to your fans?
What’s Up Moms: First, we want to say “Thank You!” Our community’s feedback through comments, suggestions and words of encouragement got us to this point and we could not be more grateful. Reaching a million validates that moms need the type of content we are creating, and that feels great.
TF: What inspired you to start What’s Up Moms?
WUM: We weren’t really motivated by numbers. We simply wanted to create content that we wanted to see and couldn’t find elsewhere. When we were first time moms, there were a million videos on how to apply mascara, but very few videos focused on parenting tips, like how to fly with a baby.
TF: Would you say the tips you provide are universal, or are they only targeting a certain class of mom?
WUM: There is so much that’s universal to parenting. Not every mom experiences motherhood in the exact same way, but we all try to be the best we can in our roles. We hope that What’s Up Moms gives some tools to help moms get there, even if it’s a much-needed laugh along the way.
TF: Do you have subscribers and viewers who are not moms? If so, why do you think they find your channel appealing?
WUM: Sure, we get comments from dads and from other viewers who provide child care, and lots from moms-to-be. We try to keep things light-hearted in addition to informative, so hopefully fun to watch. If we can teach someone something and make them laugh in under 2 minutes, then it is a good day at the office!
TF: How long does it take to create one of your music video parodies from start to finish?
WUM: We have so much fun with the video parodies that we’re often up trading lyrics via e-mail though the middle of the night. When inspiration strikes, we work pretty quickly. Our video “I’m So Pregnant” was completed in 6 days from inception to edit. We had to wrap that one before Meg actually went into labor!
TF: What is the number one tip you would give to a new mother?
WUM: Trust your instincts, but don’t be afraid to ask for help. It’s not easy for anyone!
TF: How do your children feel about your channel?
WUM: The only people as passionate about the channel as we are are our families, and in particular, our kids. They’re proud to be part of the team and it’s not unusual to find them watching old videos on repeat!
TF: Do you ever plan to expand your team of on-air creators?
WUM: Yes! We feel like every mom is an expert in something and our plans for 2016 focus on harnessing that knowledge to make What’s Up Moms an even more robust resource for parents.
TF: What’s next for your channel? Any fun plans?
WUM: We are working on a community-based project and can’t wait to tell you more about it this Summer! Aside from that, we will continue to make content that moms need and want.
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