YouTube Star Swoozie Among Creative Partners For New Digital Studio

By 02/11/2016
YouTube Star Swoozie Among Creative Partners For New Digital Studio

Bento Box is launching a digital studio, and it has enlisted creative partners who have experience both on and offline. The production company behind TV shows like Bob’s Burgers has launched Bento Box Digital Studios, which will launch a content slate consisting of at least four original programs.

The most intriguing program within Bento Box’s slate, at least from our digital-centric point-of-view, is sWooZie’s Adorably Dead, an animated series created by YouTube star Adande “sWooZie” Thorne. Thorne’s YouTube channel is best known for its animated stories, which have opened up a lot of doors for their creator. Beyond his deal with Bento Box, Thorne also recently received an opportunity to interview President Barack Obama.

The other projects on deck for Bento Box Digital Studios include an animated series from the creators of the Danish webcomic WUMO, a weekly sketch comedy series that will blend live action with animation, and a new program from Glove and Boots, the puppet-based YouTube channel produced by Bento Box. These shows will see release through a wide selection of digital and mobile distributors, including YouTube, Facebook, Apple, Amazon, Snapchat, and Instagram.

“Entertainment consumption continues to shift towards mobile and other digital platforms, particularly among Bento’s core 18- to 34-year-old demo,” said Bento Box CEO Scott Greenberg in a press release. “Our company has developed a unique and intimate understanding of digital-native, mobile-driven millennials, allowing us to build not only a successful primetime animation production business, but also live events, licensing and merchandising divisions that specialize in this fan base. The digital studio is a natural next step for us.”

According to the release, additional programs within Bento Box’s digital slate will be announced “at a later date.”