In his newly-created role, Stein will work with teams located across the U.S. to develop creative strategies and market insight for clients across various Fullscreen branches, such as its custom content division and recently-launched influencer marketing group. The new GM will also oversee the integration of social media studio McBeard, which will help create multi-platform content for clients. Prior to Fullscreen, Stein served as Executive in Residence at venture capitalist firm Lerer Hippeau and as CEO of digital marketing agency Razorfish.
“Fullscreen’s extensive creator network and relationships have made us a really effective partner for brands worldwide, and Pete’s experience and industry relationships are the perfect fit to continue the rapid growth of this business,” said Fullscreen Chief Operating Officer Andy Forssell in a release. “He’s proven himself repeatedly in driving innovative new ways for brands to market themselves effectively in a digital world, and we’re lucky to have him take on such a critical role at Fullscreen.”
“I’m excited to join the Fullscreen team at such a dynamic time in the marketing business,” added Stein. “As a leader in social media strategy, influencer marketing and integrated content, Fullscreen is perfectly positioned to change the way brands connect with consumers – so critical at a time when consumer expectations of brands are shifting dramatically.”
Fullscreen currently boasts a network of over 75,000 talent partners with a combined subscriber base of more than 600 million fans. The network claims to pull in 5 billion video views each month.