Collective Studio 71 (CS71) has a new face on its leadership team. The global digital network, brought into being by the merger of Collective Digital Studio and ProSiebenSat.1 Group’s German multi-channel network Studio 71, has hired Adam Boorstin as the brand’s new Executive Vice President of Global Digital Distribution.
As his title implies, Boorstin will oversee CS71’s content distribution, as well as the network’s expansion into different distribution platforms through new partnerships. The new EVP will also identify distribution opportunities for current content, and look to create distribution deals with SVOD and OTT platforms for CS71 creators. Boorstin will report to Collective Digital Studio CEO Reza Izad.
“As we further expand Collective Studio 71’s global footprint, Adam will ensure that our content distribution is diversified across a mix of worldwide portals and social platforms,” said Izad in a release. “There has never been a better time for content creators as more digital video distributors emerge, and we have the unique ability to deliver large audiences to those platforms. Adam has the right experience and relationships to do just that and help us build out our model in local markets around the globe.”
“CS71 has such an enviable roster of top creators with engaged followers, and they are diversified across verticals, including comedy, beauty, action and lifestyle. This combination is very attractive to platforms looking for premium content that will drive viewership across millennial segments,” added Boorstin. “I’m thrilled to leverage CS71’s diverse video network to create new opportunities for its creators to reach even bigger audiences worldwide.”
Boorstin comes to CS71 from BuzzFeed, where he served as Head of Partnerships, handling relationships with distributors like YouTube, Comcast, and Verizon’s go90 service. Boorstin was also the 15th video-related employee hired by BuzzFeed, and helped the brand launch its Motion Pictures division. Prior to BuzzFeed, the new EVP at CS71 worked for Disney’s Theatrical Marketing Department, CAA’s Film Finance Group, and Paramount.
Collective Digital Studio works with over 1,000 creative partners who pull in over 2.5 billion video views each month.
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