YouTube beauty star Carli Bybel is extending her personal brand to a new line of cosmetic products. She has teamed up with BH Cosmetics to present the Carli Bybel 14 Color Eyeshadow & Highlighter Palette, a custom palette created by Bybel.

Bybel is one of the Internet’s premier beauty gurus. Her makeup videos and vlogs have attracted more than three million subscribers on YouTube and more than two million followers on Instagram. In many of her videos, she uses BH Cosmetics products. She employs one of the brand’s palettes, for example, in a recent tutorial:

“BH Cosmetics is one of the first brands I used when I started freelancing seven years ago,” said Bybel in a press release. “They have high-quality products for a price anyone can afford, which is why I’m so excited to launch my signature palette with them!”

Bybel is one of five YouTube beauty stars who has teamed up with BH Cosmetics. The brand’s other YouTube partners include ItsJudyTime, ThatsHeart, MakeupbyMandy24, and Missy Lynn. Bybel’s palette will be available beginning in September.

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