The world of branded merchandise related to YouTube channels contains all sorts of items, ranging from socks to Minecraft action figures. The current tie-in du jour, however, is the throw pillow. Throwboy, a company that makes throw pillows related to pop culture, has launched a new line centered around YouTube stars.
Throwboy’s new line is called Throwboy Loves, and the first three YouTube stars who will see their personal logos branded onto pillows are vloggers and BFFs Joey Graceffa and Meghan Camarena as well as prolific lister Matthew Santoro. Graceffa’s pillow can already be pre-ordered; it is shaped like a wolf, in reference to Graceffa’s dog.
The Throwboy Loves line is the latest collaboration between Throwboy and the YouTube community. Previously, Throwboy released a pillow emblazoned with the video site’s iconic subscribe button. “Since the early days of Throwboy, our brand was welcomed into the YouTube community,” said Throwboy Founder & CEO Roberto Hoyos in a release. “We are thrilled to be teaming up with top creators on something only Throwboy can offer.”
While Graceffa’s fans can currently pre-order his throw pillow (which retails for $24.99), it will become available for purchase on September 1st. Beyond Graceffa, Camarena, and Santoro, Throwboy also plans to announce more partners from the YouTube community in the coming weeks.