Since its launch in 2013, Emu has used its proprietary technology to put users at their center of their own animated GIFs. Now, with its latest partnership, it is opening up new avenues for influential people. Emu has teamed up with TopFan to bring its “selfie stickers” to fan communities.
To best discuss this deal, it’s easiest for me to provide a quick overview of the two companies involved. Emu’s game is all about its selfie stickers, which users create by taking short videos of themselves and pasting those videos over existing templates. Here’s an example from the world of Pulp Fiction:
TopFan, on the other hand, connects fans to their favorite influencers, often through mobile apps catered to fan communities. Clients include Jabbawockeez and a plethora of pro athletes.
Subscribe for daily Tubefilter Top Stories
The deal will integrate Emu’s selfie stickers into TopFan’s communities, and that has the potential to pay big dividends for influencers. Stickers can be sold as in-app purchases, and in general, their presence encourages fans to spend more time within influencer apps. Fans who use these stickers to engage with creators can share their work both on social media and across messaging services.
“We could not have chosen a better partner than TopFan to be the first to integrate the Emu experience,” said Tomer Harry, CEO of Emu creator Homage Technology, in a release. “TopFan provides communities to some of the most popular celebrities and media brands in the world and we are excited to help them create more meaningful experiences within those communities, with less work on their part.”
Beyond the TopFan integration, Emu’s stickers are also available from its official app, available on both the App Store and Google Play.
