Time Inc. is one of several presenters at this year’s Newfronts best known for its magazine business, and as with companies like Conde Nast, it is leveraging its brands to provide compelling content online. At its Newfronts event, Time Inc.’s executives pitched a handful of new shows that will premiere across 22 different channels.
Time Inc.’s channels are based on its well-known publications, which include magazines like Sports Illustrated, People, and Entertainment Weekly. The company was quick to stress, however, that it is far more than just a print business. In the year since its last Newfronts presentation, its viewers have delivered more than a billion video views, with the average viewer sporting a watch time of 27 minutes, according to Time Inc. SVP of Video JR McCabe.
Through its upcoming lineup, Time Inc. hopes to continue the upward trend of its video business. Among other programs, viewers will be treated to A Year In Space, Time Magazine’s profile of an astronaut who will spend a year aboard the International Space Station; SI Films, through which Sports Illustrated will tackle tragedies like the Sandy Hook shooting and Boston Marathon bombing through the lens of sports; and Popography, in which People and EW will team up to profile celebrities.
Those programs are just a small portion of the video content Time Inc. will distribute in the coming year. In addition to their individual channels, the company’s videos will all be available on Daily Cut, a platform that aggregates content from across the Time, Inc. network. Keep tabs on that site if you’d like to see an up-to-date picture of Time, Inc.’s current video plans.