For the second time in a year, Pixability has closed a multi-million dollar funding round. The video marketing technology company has raised an $18 million Series C round led by Jump Capital and Edison Partners.
With its newfound capital, Pixability plans to bolster its central marketing platform, which helps brands and agencies run campaigns on sites like YouTube. In addition, the company plans to look overseas and expand its international presence through new partnerships.
“The success of our fundraising round solidifies Pixability’s value proposition within the online video ad tech ecosystem,” said Bettina Hein, Founder and CEO of Pixability, in a release. “Our technology proves the business value of a data-driven video marketing strategy. We predict online video’s dominance will expand further over the next few years as more consumers cut the cord, and more providers offer Over-The-Top services.”
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The news of Pixability’s Series C round comes ten months after the company closed a Series B round led by Point Judith Capital. According to the release, all of Pixability’s previous investors participated in the Series C round.
In total, Pixability–which often shares its data-driven results in colorful graphics–has now raised $28 million.
