Welcome to YouTube Millionaires, where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each has a story to tell about YouTube success. Read previous installments of YouTube Millionaires here.
Skyy John has successfully brought the party to YouTube. The 37-year-old Bahamian has found online success thanks to TipsyBartender, a channel on which he teaches viewers how to craft a variety of mixed drinks. John’s videos tend to have several elements in common: They feature colorful beverages, feature attractive women as John’s assistants, and convey a fun-loving atmosphere. This formula has proven to be a hit with the online audience. TipsyBartender, which is partnered with the Tastemade network, now has more than 1.4 million subscribers. Here’s what John had to say about that:
Tubefilter: How does it feel to have one million subscribers? What do you have to say to your fans?
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Skyy John: It feels amazing, humbling and empowering when you think of that many people supporting what you do.
I would like to tell each one of them that I love you, and you’re all very special to me. To celebrate hitting one million subscribers, I set up a meet and greet at a local bar. I bought everyone drinks and shots all night because it’s the least I could do to show my appreciation.
TF: How did you get started on YouTube?
SJ: In the early days of YouTube I had an idea for a talk show – I shot a really low budget pilot of it and posted it online. The response was good, so I kept making videos where I’d go around and interview people. As a means of diversifying my content, since I was a bartender, I’d show people how to make one or two cocktails. A friend of mine, Monroe, said “Hey, why don’t you start a bartending channel?” I said, “That’s a good idea,” and TipsyBartender was born.
TF: What made you decide to include women in all your videos?
SJ: When you come to the TipsyBartender channel and you watch an episode, yes I always have an attractive female cohost, and to the new viewer who thinks they’re there for looks, it’s much deeper than that. Behind the scenes, the show has been primarily powered by women, in terms of working out the format, designing the style of thumbnails, choosing the drinks that we make – it’s all been women. Without that very important female touch, the TipsyBartender show that you see today would not exist. I’d like to give a special thanks to Marjane and Emma, the two that really helped me create what you see today. TipsyBartender will always be home to women from all over the world who don’t get a chance in any other medium.
TF: When you create your videos, how do you balance entertaining your audience with conveying your recipes?
SJ: We maintain a very delicate balance between entertainment and education. We keep our recipes simple, which allows us to focus on the entertainment more. Our goal is to learn and have fun while doing it. We are, after all, a party channel.
TF: What in your mind is the most important component of a good cocktail?
SJ: The most important component of a good cocktail is you – the person that I’m serving. You have to like what I’m giving you. The easiest way to accomplish that is to build a cocktail using some ingredients that you already enjoy. You like Kool Aid? I’ll build around that. If you like ice cream, I’ll build around ice cream. You like Gatorade? I’ll build around that. Whatever you like, I’ll use – and that mentality is what makes me a pariah in the world of mixology because most mixologists feel that they know better than you what you should be drinking. They’ll give you a cocktail with aged whiskey, organic basil, handcrafted bitters, ice from the Alps, and tell you that “Hey, this is the most perfect best greatest drink ever!” What if that person you’re serving it to doesn’t like any of that s**t? Only you know what you like. You’re drinking the drink, I’m just working with you – i’m not a mixologist. I’m here to have fun and make cocktails. Drinking is supposed to be enjoyable, not feel like a damn chemistry exam.
TF: There don’t seem to be a ton of drinks channels on YouTube. Why do you think it’s not a more common category?
SJ: Because it’s very difficult to do. Drink-making is not that exciting because it’s very difficult to present it in an interesting format. Luckily, we’ve been able to get it right and to keep people interested, and every day we strive to continue doing what we’re doing and make our audience grow.
TF: What is your favorite cocktail you’ve made on your channel?
SJ: There are too many to list. Some of the favorite drinks I made were the rainbow shots, because that was difficult to learn how to do. Definitely some of the jungle juices because they’re pretty crazy, and believe it or not it requires a lot of math and planning to make the appropriate amounts in large quantities. Some of the jello shots we’ve made for sure. My favorites would probably have to be ice cream drinks or drinks based around rum, especially coconut rum.
TF: When you’re out bartending, do you ever get recognized as “that guy from the Internet”?
SJ: All the time – but I don’t bartend in a bar anymore. I actually got fired because of TipsyBartender. I was spending so much time on the show, so much time editing that I needed to get my shifts covered. Working in L.A. you got people covering shifts all the time, so it wasn’t really a problem at first. I was called into work for a meeting and they said I hadn’t been there in a few months – I said “I’ll get back to work, don’t worry I got you,” – but I didn’t realize that they were monitoring me. They discovered that in four months following our meeting, I only worked once. So I got the call saying “Go mix drinks man, we’ll handle the bar.”
TF: What’s next for your channel? Any fun plans?
SJ: TipsyBartender morphed into a truly global brand where we have tons of fans all over the world, primarily because we focused on Facebook, where videos are very easily shared. We’re now approaching 7 million fans that are highly engaged in what we do. Our Facebook engagement is higher than that of all the biggest liquor brands around the world combined! Our next step for us is to take our cocktails and products around the world. We’re also in the developing stages of creating a Kickstarter to fund our first bar in L.A.
On Deck (channels that will soon reach one million subscribers): HeilRJ, Josh Leyva, Lucas
