Kin Community has a new, children-themed addition to its roster of creative talent. The Santa Monica-based multi-channel network has partnered with Corus Entertainment’s Nelvana to manage the animation company’s YouTube channel.
Under the deal, Kin will aim to optimize Nelvana’s YouTube content, expand its global reach beyond its home country of Canada, and develop engagement with many of its well-known brands (like The Berenstain Bears, Max & Ruby, and Babar and the Adventures of Badou). Corus recently invested in Kin Community during a $12 million investment round, so it’s only natural it would entrust the YouTube channel for its children’s animation studio to the female-focused MCN.
“Kin Community is the ideal partner to manage our Nelvana library on YouTube,” said Colin Bohm, Vice President of Television and Head of Corus Kids, in the release. “Views of Nelvana’s brands on YouTube are accelerating quickly, and Kin’s world class YouTube analytics and insights ensures that we maximize the revenue potential of this important new digital distribution channel.”
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“We are thrilled to manage and represent Nelvana content on YouTube,” said Nelvana’s Co-Founder & CEO Michael Wayne. “Expanding into high-quality family content is an organic progression of our business. Kin’s female audience will naturally be drawn to Nelvana’s programming.”
Kin Community has several top-level channels and creators which Nelvana will be joining, including The Ellen Show (which recently launched its own online video hub) and The Lizzie Bennet Diaries. Kin boasts over 28 million subscribers and 207 million views across all its channels and talent.