For the past two years, Defy Media‘s XY focused destination, Made Man, has supported the Movember charity with some help from Ron Swanson. This November, Made Man is doing things a little differently. It has launched the Gentleman Up campaign, which begins with a PSA video where Rob Riggle invites men to wear suits on Friday, November 7th.

During the two-and-a-half minute video, Riggle appears as both “Lazy Rob”–a couch potato who has no interest in maintaining proper hygiene–and “Gentleman Rob”, who tells viewers about the upcoming #FormalFriday campaign to support charity. On #FormalFriday, for each participant who suits up and posts a photo with the hashtag #GentlemanUp, Made Man will donate $1 to Career Gear, an organization that provides professional help to men in need.

“We want to re-energize the gentleman spirit and believe that a big part of that is elevating efforts to improve oneself and by helping others who may have lost their way and need some assistance”, said Barry Blumberg, DEFY Media’s Head of Content, in a release. “Participating in #FormalFriday is a simple, yet impactful, way to rally around an important cause and publicly show support for those men around us who might need a little help getting back on their feet– it all starts with the confidence you gain when you look the part.”

#FormalFriday is only the first part of Defy Media’s Gentleman Up festivities. Later in the month, actor Thomas Lennon will host a web series called De-Evolution of Man, and Defy Media partners like Smosh, Screen Junkies, and Greg Benson will join the movement by participating in #FormalFriday and offering support on their social media channels.

Check out the Made Man channel throughout the month to see Gentleman Up content, and feel free to wear your Sunday (or Friday) best on November 7th.

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