With over 50 million views on YouTube, What’s Trending has decided to take its popularity to the international level. The award-winning network and media company will make its mark in India, thanks to the Mumbai-based entertainment production company Culture Machine.
Culture Machine will launch the Indian version of the What’s Trending channel and network, What’s Trending India, and distribute its content through the region. Culture Machine is also responsible for creating new programming under the US-based brand specifically for the Middle East, making use of its network of over 500 local YouTube creators, brands, production facilities, and YouTube-certified analytics and marketing technology.
“We are incredibly proud to partner with Culture Machine, a company that shares our vision of creating television quality entertainment for the digital generation,” said Damon Berger, CEO of What’s Trending, in the release. “With Culture Machine, the format of What’s Trending will inform and delight audiences all over India and Southeast Asia.”
Venkat Prasad, COO of Culture Machine, explained in the release why the company’s more than fit to take on the task of bringing the What’s Trending brand to the Middle East. “Culture Machine has a unique unmatched understanding of India’s digital market and through our proprietary technology we not only understand what the audience sitting online want but have the capability to deliver it and at scale, consistently, time and again. We are confident of our capabilities of providing the best platform to What’s Trending in India and make the brand grow in the region.”
Though no videos are on the What’s Trending India channel yet, you can subscribe now to be informed of the first bits of trending news that get uploaded.