Felix Kjellberg’s PewDiePie YouTube channel is now up to more than 29 million subscribers.

The online video destination that’s home to an ever-growing library of Let’s Play gaming videos and personal vlogs from the 24-year-old Swede with a penchant for high-pitched screams and charitable campaigns crossed the 29 million subscriber mark on July 27, 2014. PewDiePie achieved its 28 millionth subscriber just 35 days earlier on June 23, 2014. That means the channel added its latest one million subscribers at a rate of about 28,571 per day, 1,190 per hour, 19 per minute, or one new subscriber every 3 seconds.

That’s an incredible subscriber acquisition rate, despite the fact it’s down slightly from PewDiePie’s previous numbers. (The channel, for instance, went from 27 to 28 million subs in only 33 days.) But regardless of the marginal decrease in new additions to PewDiePie’s Bro Army, the channel still attracts a ton of views. PewDiePie score more than 350 million views in the month of June alone, a 13% increase over the channel’s numbers from the month prior.

Here’s one of PewDiePie’s latest and most popular videos for the curious, uninitiated, and hardcore fan. If you don’t at first see the appeal, watch it for a few more minutes. These videos can easily start to grow on you.

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