DEFY Media has a lot of properties at its disposal, and the network wants to make sure its creative partners take full advantage of these opportunities. The company born out of the merger between Alloy Digital and Break Media has announced the “Creators Program“, which will give qualifying YouTube creators the chance to distribute content through multiple channels.
The best way to explain the Creators Program is through the example of Prank It FWD, the practical-joking charity series DEFY Media launched for April Fools Day. Prank It FWD was hosted through Break, it featured entries from pranksters like Mediocre Films’ Greg Benson, who contributed a upscale homeless shelter dinner to the project.
Future Creators Program projects will bring more notable YouTubers to new shores. For instance, pop culture commentator Kingsley will host a new series on DEFY Media’s ClevverTV channel, while Matthew Patrick of The Game Theorists will bring his expertise to in-network gaming hubs like The Escapist and Gametrailers.
“DEFY Media’s Creators Program stands apart by giving digital talent a true one-on-one experience centered on building the right opportunities and partnerships that will take their careers to the next level,” commented Michael Chiang, SVP of Strategy & Operations at DEFY Media. “Our partners will collaborate with the same team behind the success of some of the biggest digital brands in the world and tap into valuable resources to build a business beyond their personal channel.”
DEFY Media is not the first network to open up these sort of opportunities for its creators (AwesomenessTV in particular has brought its creators to many hosting gigs across its partner channels), but it is well-equipped to offer them. The merger that created it also created a lot of associated hubs under its umbrellas, and the whole reason for the merger was Alloy and Break understand that they were targeting the same audience and could have a greater impact if they worked together. The Creators Program is the logical extension of that line of thought.