[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]
After the rabid success of Sia’s latest visuals for “Chandelier“, dance focused videos are all the rage again. What makes them compelling is how they allow for a second layer of imagery and when that’s coupled with lyrics and music it creates a moving piece of art unmatched with just audio alone.
The Acid is an electronic trio that teamed up with dance troupe WIFE to drop a the latest visual masterpiece in the dance music video genre with their new video “Fame”. The choreography is enrapturing, keeping the viewer locked into the video and dialed in on the pulsating, enthralling beats of the group.
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The Acid hails from the UK, Australia, and the US. It’s a group that clearly has a vision and its music is a complementary mix of sublime melodies and thumping beats–a perfect alchemy of sound to support the visuals in its latest music video.
As the song hits its crescendo in the final minutes, the setting of the visuals becomes more and more reminiscent of some of the best scenes from Fight Club, a film that decries fame and material possession as the root of all evil. Whether this allusion is intentional or not, the dancers movements become even more evocative and mesmerizing as the lyrics drone on throughout the final seconds. However, the first rule of this video is that you should definitely talk about it and talk about it a lot.
The Acid is dropping their debut album, Liminal, on July 15 via Mute Records, which you can procure here. And make sure to subscribe to keep up with the band.
Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok. INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.
