DreamWorks Animation Is Bringing Shrek To YouTube

By 05/01/2014
DreamWorks Animation Is Bringing Shrek To YouTube

DreamWorks Animation is expanding its online video presence through a new destination. The film studio will launch DreamWorksTV, a YouTube channel that will host a collection of family-friendly short-form videos.

DreamWorksTV will launch in the summer and will be headed up by Brian Robbins and his AwesomenessTV YouTube network (DreamWorks purchased AwesomenessTV last year for a base price of $33 million.) Robbins will bring to DreamWorksTV the same teen-friendly attitude that he has brought to AwesomenessTV. The channel’s initial slate featuring titles like  Prank Your Parents and sketch comedy series OMG; these shows represent an attempt to reach YouTube’s coveted teenage demographic.

DreamWorks’ iconic characters will come to YouTube as well. Short, bite-sized videos catered to mobile videos will populate the channel, with the likes of Shrek and Puss In Boots making appearances (albeit without their original voice actors).

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The channel is DreamWorks boss Jeffrey Katzenberg‘s attempt to create a kids channel to complement his studio’s iconic films. Three DreamWorks characters are already getting their own animated web series thanks to a deal with Netflix that was announced back in March.

DreamWorks has recently paid a lot of attention to YouTube, taking a stronger position on the site than many other major film studios. In addition to its purchase of AwesomenessTV, it has worked with YouTube to co-produce YouTube Nation, a daily programs that rounds up the site’s best videos. DreamWorksTV represents the next step in DreamWorks’ online video plan, and it should be a forward-thinking complement to the studio’s colorful animated films.

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