Felix Arvid Ulf Kjellberg’s PewDiePie YouTube channel hit 25 million subscribers on March 15, 2014. To celebrate the occasion, Kjellberg is activating his fan base (or what’s known to the initiated as his Bro Army) for a charitable cause.
Kjellberg launched the Indiegogo campaign PewDiePie’s 25 Million Bros Strong Charity Drive for Save the Children on March 21, 2014 with the hope of raising at least $250,000 in a little more than one month’s time. The cash will go exactly where you would think based on the title of the campaign and Save the Children will use the funds to “give children in the United States and around the world what every child deserves – a health start, the opportunity to learn and protection from harm, especially when disaster strikes.”
In the words of Kjellberg, the non-governmental organization “is an awesome charity that has helped more than 125 million children around the world providing everything from school books to food to blankets and shelter.” Here’s his compelling pitch:
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In normal crowdfunding fashion, individuals who contribute to the campaign will have an opportunity to claim a number of perks, including the chance to play a game with PewDiePie if they tweet about their donation and include the hashtag #BrosSavetheChildren. Kjellberg will also contribute cash for the cause in the form of $1 for every 1,000 views the above video promoting the initiative receives.
PewDiePie’s Bro Army has so far raised nearly $100,000 in just three day’s time. And if we can judge by Kjellberg’s previous fundraising efforts, the campaign won’t have a problem surpassing it’s quarter million dollar mark. In July 2013, Kjellberg launched a similar charitable campaign for charity: water in celebration of his 10 millionth subscriber. Then, too, the online video gaming star attempted to raise $250,000 for the cause. The campaign ended with $446,462 raised from at least 6,868 Bros.