WIGS was one of the original recipients of a very large check from YouTube back in 2011 when the video sharing site first launched its Original Channels Initiative. Since then, the collection of dramatic, online video stories created by Jon Avnet (Black Swan, Fried Green Tomatoes, Risky Business), Rodrigo Garcia (Albert Nobbs, In Treatment, Big Love), and Jake Avnet has gone on to encompass “15 high-end original series, 7 short films and 10 documentaries” all featuring well-known females in leading roles. The production shop has also received funding from Fox. Meanwhile, YouTube has removed all references to its Original Channels Initiative and isn’t funding new programming the same way it once was.
With an influx of cash from a major broadcast network and performances from traditional talent like Julia Stiles, Troian Bellisario, Jennifer Beals, Jennifer Garner, Virginia Madsen, Dakota Fanning, and more, it’s not surprising that WIGS is ditching YouTube for Hulu.
The third season of WIGS’ popular Blue series starring Stiles is set to debut Friday, March 28 on Hulu and Hulu Plus and will be made available on Fox.com, the Fox Now app, and on the official WIGS website. The series, in which Stiles portrays a single mom who upscale escorts on the side to support her teenage son, will be distributed in four, long-form 40 to 60 minute installments.
This may be the first time WIGS will debut excessively on Hulu, but it’s not the first time WIGS programming has been on the premium video destination. Season 2 of Stiles’ Blue saw a Hulu release in June 2013 and other WIGS series have since had their YouTube videos compiled into longer, TV-length episodes for Hulu audiences.
You can check out the trailer for Season 3 of Blue below. Note that while the programming is moving to Hulu, part of the promotion is still happening by way of YouTube.