[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]
Nashville dream pop artist Katie Herzig has a knack for creating intensely complex soundscapes with a minimalist touch. Her latest video for “The Waking Sleep” is a beautiful and hypnotic mural that floats you through the song in a pleasant daze. The visuals are a representation of that odd feeling you get when you are half asleep and half awake in the throws of a lucid dream. Then, right as you finally take control of your subconscious and the dream hits the crescendo, the light shines in through your eyelids and you get yanked back into the real world of wakefulness.
“The Waking Sleep” is off Herzig’s critically acclaimed album of the same name but the video from director Shih-Ting Hung just dropped this month. And if it wasn’t obvious from the paragraph above, the video’s fantastic.
Herzig’s music has been all over the place the last few years. You’ll hear it everywhere from episodes of Grey’s Anatomy to trailers for recent Oscar nominee Saving Mr. Banks. She also has an array of collaborations to on her resume, having co-produced a number of songs on the new Ingrid Michaelson album due out later this year, as well as contributions to RAC’s latest EP.
Herzig will be setting out on a massive tour beginning this spring in support of her new album “Walk Through Walls” out April 9. She kicks it all off in Austin at SXSW, so if you’re lucky enough to be heading out to the festival make sure you check out a set or two. (The INDMUSIC team will also be out in Austin this year for SXSW so if you’re out there for Music be sure to drop us a line!) Hop on board early and pre-order a copy of her new album and, as always, subscribe to her channel for more new videos!
Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok. INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.